Ad-tech company Kargo is acquiring Ziggeo, a video software-as-a-service company, to enhance its online video offerings.
Kargo, known for its specialized ad-tech solutions that connect publishers and advertisers with unique ad units and advanced features, is diving deeper into the “rich media” space through this acquisition. Ziggeo’s customizable video platform aligns perfectly with Kargo’s goal of creating tailored online video ad units, according to Ziggeo founder Oliver Friedmann.
By integrating Ziggeo’s technology, Kargo aims to capitalize on shifting media budgets and offer a more robust video advertising solution.
